Our Branding Journey

The SimplyBiz Group
has become Fintel

After two decades helping our customers to operate compliant and successful businesses, we have evolved our thinking and expanded our reach.

Watch the video

In 2019 we acquired the UK’s leading financial information, ratings and fintech business, Defaqto. This was a key part of our strategy to grow our footprint and help inspire better outcomes for more people, and also part of the strategy to digitise our business.

The launch of Fintel reflects our intent to lead the industry in the provision of digital, data led and expert services, whilst giving prominence to the individual brands that power Fintel. Across our family of brands, we will continue to share the same core purpose as we inspire better financial outcomes for all.

FIND OUT MORE ABOUT FINTEL
An Introduction to Fintel Download
Our journey Watch
Brand FAQs Read
Q&A with our directors Watch
Hear from our team Watch
Fintel: What it means Watch
Fintel: What we do Watch

Q&A With Our Directors

Discussing the launch of Fintel with Rachel Burden.

Hear what Fintel means to the future of the group as we embark on the next chapter in our journey.

Watch the full interview

Brand FAQs

Why has The SimplyBiz Group rebranded?

For two decades, The SimplyBiz Group has been the UK’s leading support services business. We have helped our customers operate compliant and successful businesses and have also worked with them to stay ahead of the curve as the market evolves, whether that be the introduction of new regulation or increased digitisation.

Throughout this period, we have remained future-focused and expanded our reach across retail financial services. In 2019, we acquired Defaqto and have recently set out an ambitious digital growth strategy for the medium term.

The decision to rebrand to Fintel represents the next stage of our digital strategy and moves the organisation from a branded house under SimplyBiz to a house of quality brands under Fintel. This will enable us to harness the power of the brands within Fintel more effectively to serve product providers, intermediaries and consumers, ultimately helping to inspire better financial outcomes for all.

What is the main difference between the SimplyBiz Group and Fintel?

The main difference is that we have moved from a branded house under the SimplyBiz Group brand to a house of quality brands under Fintel.

The decision to rebrand to Fintel has been made to harness the power of the quality businesses that sit within the organisation, including SimplyBiz, the UK’s largest provider of intermediary business support, and Defaqto, the UK’s leading financial information, ratings and fintech business.

Will SimplyBiz be changing what it does?

A key part of the future for us is to continue to digitise our offering so that we can better serve our customers and increase our reach. The launch of Fintel represents our expanding role in simplifying and improving the market as we help product providers, intermediaries and consumers navigate the increasingly complex world of retail financial services. However, our core purpose remains the same, and as we continue to work in the best interests of the market to inspire better outcomes for everyone, we are confident that we will deliver even more for our customers and partners as we pursue our strategy.

Will the individual brands and businesses within the Group change?

No - the individual brands that power Fintel will remain the same and maintain their own individual identities. By moving to a house of brands, we aim to give the brands within the group more prominence in who they are and what they do within their individual markets.

How did you come up with the new name and logo?

Our new name is coined from combining three core elements of what we do:

Financial services, Technology, Intelligence. It reflects our ambition to be a positive influence at the heart of UK retail financial services, through intelligent expertise and insight.

Our logo is a deconstruction of the Fintel ‘F’ - it also represents the three core customer groups we help - Product providers, intermediaries and consumers, and the way we operate: through technology, people and insights.

Has your mission or any of your core values changed?

Our family of brands already had strong identities and values, so the process to launch Fintel focused on identifying the attributes that were already in the business. We then defined a set of new shared values to embody who we are, what we do, and where we want go collectively. Our mission has also been updated as we enter a new chapter in our journey, reflecting our expanded scope and market reach as we simplify and improve financial services and inspire better outcomes for all.

What do the new values mean for the group and for the individual brands going forward?

The shared values we have identified as part of the launch of Fintel will be integral to the way we work going forward. They define both who we are and what we do, driving our culture, our approach, and ensuring we continue to bring unmatched value to the market. It is by harnessing our market-leading knowledge, influence and excellence, that we are able to simplify complexity, think bigger and remain future-focused for our clients, and these values will be central to the way we define and recognise success both internally and externally.

Does Fintel work to address environment, social and governance (ESG) concerns?

As Fintel grows, it is increasingly important for us to evaluate and assess how we use our resources and market position to inspire better outcomes for society, as well our direct stakeholders. As a connecting force within the complex world of retail financial services, we strongly believe in an accessible and transparent market. We play an important role as both an employer by creating access and opportunity, and as an educator by supporting consumers and intermediaries with information, data and tools to help them make better informed financial decisions.

As the ESG market gathers pace, we are focused on creating transparency and clarity through our newly launched ESG product reviews. Our Defaqto ESG reviews provide consumers and their advisers with up to date and accurate ESG data, insights, and transparency to help inspire better outcomes for society.

I’ve got some questions about the rebrand, who can I talk to?

We’d be happy to answer any further questions. Please get in touch via investors@fintelplc.com

Is my share certificate still valid?

If you currently have shares or share options in The SimplyBiz Group, these will now fall under the Fintel brand. No new share certificates are being issued in respect of existing Ordinary Shares held in certificated form. Shareholders should retain their existing share certificates which will continue to be valid.

What ticker will you be using going forward?

Our ticker has been updated to "FNTL".

Also please note, if you are speaking to your registrar or broker, our new name is Fintel plc.

The Company's ISIN remains unchanged.

Will the shares continue to be listed on the AIM?

Yes - the way you buy and sell your shares will not change.

Will this affect my dividends?

No - your dividends will still be paid in exactly the same way.

When will I next hear about the Group’s performance?

Our full year results will be issued on the 23rd March 2021. We will also be publishing our Annual Report and Accounts shortly in which we will provide further information about the launch of Fintel.

I have some more questions, who can I talk to?

We'd be happy to answer any further questions. Please get in touch via investors@fintelplc.com

What does this mean for existing members of The SimplyBiz Group?

Fintel, our house of quality brands, provides strategic direction and resources to the businesses that sit within the group. Through Fintel, our aim is to further increase the value we deliver in the form of new technology, digitised services and shared competences from across the group. On a day-to-day basis, you will continue to be supported by the teams that you are used to dealing with and the brands with which you are familiar.

As ever we will continue to act in the best interests of the market, supporting and powering the complex world of retail financial services. We will provide the same award-winning support and services to which you have become accustomed, and you will continue to have access to the most extensive events programme, and the most experienced and specialist individuals, in the industry.

Will this increase memberships fees and will services provided change?

No. Our charging structures, collection dates and menu of services remain the same.

Whilst the services provided to our Members will remain the same upon the launch of Fintel, you will also see many positive changes going forward.

Fintel's structure and strategy mean we will more effectively be able to leverage competencies and expertise across the Group.

Membership fees and other charges will continue to be levied by our individual brands under their existing fee structure.

What led to the launch of Fintel?

We sought to find a brand which was fresh, exciting and reflected our aim and vision. The vision of Fintel is bold yet simple; we will inspire better outcomes by enabling retail financial services to operate more effectively.

To achieve that vision, our mission is clear. We will simplify and improve UK retail financial services by acting in the best interests of the market, connecting and enabling advisers, providers and customers through technology, people and insights that help inspire better outcomes for all.

What led to the launch of Fintel?

We sought to find a brand which was fresh, exciting and reflected our aim and vision. The vision of Fintel is bold yet simple; we will inspire better outcomes by enabling retail financial services to operate more effectively.

To achieve that vision, our mission is clear. We will simplify and improve UK retail financial services by acting in the best interests of the market, connecting and enabling advisers, providers and customers through technology, people and insights that help inspire better outcomes for all.

What does this mean for me, as a Partner of Fintel?

When it comes to the delivery of our Distribution Solutions to our product provider partners, our strategy is clear.

We will continue to help you build better products and distribute them more effectively. We will use our unique market insight and understanding - powered by our fintech footprint and financial information in Defaqto - and introduce you to appropriate advisers through SimplyBiz and its underlying intermediary service propositions, such as Compliance First, Signature and SimplyBiz Mortgages.

We will inform your product design strategy with real adviser and end consumer data. We will connect you to the right target market of intermediaries through technology integration and highly targeted marketing based on your specific requirements.

How will the new structure be beneficial?

As a house of quality brands, the defining purpose of Fintel will be shared - each brand growing from strength to strength as a part of Fintel.

SimplyBiz will continue as the foremost brand in outsourced compliance and business services to directly authorised advisers in the UK. Defaqto will continue as the Uk's leading financial information business, helping financial institutions, advisers and consumers make better informed decisions.

And, as Fintel, we will continue to grow organically within our existing quality brands, as well as seek the appropriate opportunities to add further brands that fit our vision and our mission.