What we do

We connect product providers, intermediaries and consumers through technology, expertise and insight.

Inspiring Better Outcomes.

Who we Support

We empower product providers, intermediaries and end consumers, giving them the tools, the expertise and the knowledge they need to make better informed decisions.

Who we Support Who we Support Who we Support Who we Support

How we do it

Removing complexity in a fragmented market.

By supporting product development with consumer behaviour insights and expert analysis, we help providers create more suitable products, and connect them with intermediaries. Our proprietary research and ratings service improves choice, experience and outcomes for consumers.

How we do it How we do it How we do it How we do it

Over 400


Over 3000


Over 3500

Client Firms using
advice software

Our leading brands

We help create outcomes that leave everyone better off. It's our defining purpose as a business, shared across our family of brands. Our end to end service platform offers a seamless, lifecycle partnership for our industry partners, our clients and their customers.

  • Fintel
    • Our leading brands - SimplyBiz

      The UK’s largest provider of business and regulatory support, helping financial professionals operate more effectively and deliver better outcomes for consumers.

      Learn more
    • Our leading brands - Defaqto

      The UK’s most trusted source of financial product and market intelligence, supporting financial institutions, intermediaries and consumers to make smarter financial decisions.

      Learn more


"Fintel’s partner portal gives us unique insights into market cohorts, dynamics and also the preferences of advisers and consumers.

Through the depth of their data and their unrivalled ability to harness it, they are improving efficiency throughout the retail financial services market."

"We've used a range of SimplyBiz services, but recently we've really seen the power of their data and insights into market dynamics and trends. The use of their core campaign capability has shown us what is possible.

They take the heavy strain of distribution away from our team and deliver warm, targeted leads for us to act on. A vital part of our distribution strategy going forward."

"GoCompare was created to help people compare their insurance in one place - as well as enabling people to compare prices, they could also review cover levels and product ratings at a glance.

GoCompare was the first comparison site to use Defaqto data and ratings to power its comparison pages. We're really happy with the relationship we've built over the years and it’s allowed us to provide customers with even more transparency"