What we do

We connect product providers, intermediaries and consumers through technology, expertise and insight.

Inspiring Better Outcomes.

Who we Support

We empower product providers, intermediaries and end consumers, giving them the tools, the expertise and the knowledge they need to make better informed decisions.

Who we Support Who we Support Who we Support Who we Support

How we do it

Removing complexity in a fragmented market.

By supporting product development with consumer behaviour insights and expert analysis, we help providers create more suitable products, and connect them with intermediaries. Our proprietary research and ratings service improves choice, experience and outcomes for consumers.

How we do it How we do it How we do it How we do it

Over 400


Over 3100


Over 3500

Client Firms using
advice software

Our leading brands

We help create outcomes that leave everyone better off. It's our defining purpose as a business, shared across our family of brands. Our end to end service platform offers a seamless, lifecycle partnership for our industry partners, our clients and their customers.

  • Fintel
    • Our leading brands - SimplyBiz

      The UK's number one provider of outsourced compliance and business support to directly authorised advisers.

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    • Our leading brands - Defaqto

      The UK's leading financial information business, helping financial institutions, advisers and consumers to make better informed decisions.

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"Simplybiz has a unique ability and mindset towards the use of data in the IFA space, using data, intelligence and manipulation to target solutions that derive value for shareholders."

"We've used a range of SimplyBiz services, but recently we've really seen the power of their data and insights into market dynamics and trends. The use of their core campaign capability has shown us what is possible. They take the heavy strain of distribution away from our team and deliver warm, targeted leads for us to act on. A vital part of our distribution strategy going forward."

"GoCompare was created to help people compare their insurance in one place - as well as enabling people to compare prices, they could also review cover levels and product ratings at a glance.

GoCompare was the first comparison site to use Defaqto data and ratings to power its comparison pages. We're really happy with the relationship we've built over the years and it’s allowed us to provide customers with even more transparency"