Why has The SimplyBiz Group rebranded?
For two decades, The SimplyBiz Group has been the UK’s leading support services business. We have helped our customers operate compliant and successful businesses and have also worked with them to stay ahead of the curve as the market evolves, whether that be the introduction of new regulation or increased digitisation.
Throughout this period, we have remained future-focused and expanded our reach across retail financial services. In 2019, we acquired Defaqto and have recently set out an ambitious digital growth strategy for the medium term.
The decision to rebrand to Fintel represents the next stage of our digital strategy and moves the organisation from a branded house under SimplyBiz to a house of quality brands under Fintel. This will enable us to harness the power of the brands within Fintel more effectively to serve product providers, intermediaries and consumers, ultimately helping to inspire better financial outcomes for all.
What is the main difference between the SimplyBiz Group and Fintel?
The main difference is that we have moved from a branded house under the SimplyBiz Group brand to a house of quality brands under Fintel.
The decision to rebrand to Fintel has been made to harness the power of the quality businesses that sit within the organisation, including SimplyBiz, the UK’s largest provider of intermediary business support, and Defaqto, the UK’s leading financial information, ratings and fintech business.
Will SimplyBiz be changing what it does?
A key part of the future for us is to continue to digitise our offering so that we can better serve our customers and increase our reach. The launch of Fintel represents our expanding role in simplifying and improving the market as we help product providers, intermediaries and consumers navigate the increasingly complex world of retail financial services. However, our core purpose remains the same, and as we continue to work in the best interests of the market to inspire better outcomes for everyone, we are confident that we will deliver even more for our customers and partners as we pursue our strategy.
Will the individual brands and businesses within the Group change?
No - the individual brands that power Fintel will remain the same and maintain their own individual identities. By moving to a house of brands, we aim to give the brands within the group more prominence in who they are and what they do within their individual markets.
How did you come up with the new name and logo?
Our new name is coined from combining three core elements of what we do:
Financial services, Technology, Intelligence. It reflects our ambition to be a positive influence at the heart of UK retail financial services, through intelligent expertise and insight.
Our logo is a deconstruction of the Fintel ‘F’ - it also represents the three core customer groups we help - Product providers, intermediaries and consumers, and the way we operate: through technology, people and insights.
Has your mission or any of your core values changed?
Our family of brands already had strong identities and values, so the process to launch Fintel focused on identifying the attributes that were already in the business. We then defined a set of new shared values to embody who we are, what we do, and where we want go collectively. Our mission has also been updated as we enter a new chapter in our journey, reflecting our expanded scope and market reach as we simplify and improve financial services and inspire better outcomes for all.
What do the new values mean for the group and for the individual brands going forward?
The shared values we have identified as part of the launch of Fintel will be integral to the way we work going forward. They define both who we are and what we do, driving our culture, our approach, and ensuring we continue to bring unmatched value to the market. It is by harnessing our market-leading knowledge, influence and excellence, that we are able to simplify complexity, think bigger and remain future-focused for our clients, and these values will be central to the way we define and recognise success both internally and externally.
Does Fintel work to address environment, social and governance (ESG) concerns?
As Fintel grows, it is increasingly important for us to evaluate and assess how we use our resources and market position to inspire better outcomes for society, as well our direct stakeholders. As a connecting force within the complex world of retail financial services, we strongly believe in an accessible and transparent market. We play an important role as both an employer by creating access and opportunity, and as an educator by supporting consumers and intermediaries with information, data and tools to help them make better informed financial decisions.
As the ESG market gathers pace, we are focused on creating transparency and clarity through our newly launched ESG product reviews. Our Defaqto ESG reviews provide consumers and their advisers with up to date and accurate ESG data, insights, and transparency to help inspire better outcomes for society.
I’ve got some questions about the rebrand, who can I talk to?
We’d be happy to answer any further questions. Please get in touch via investors@fintelplc.com
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