Helping consumers to make smarter financial decisions

defaqto Expert RatedCombining the most comprehensive product database in the UK with expert research methodology, Defaqto Star Ratings are the most trusted expert assessment of the products and policies in the market, recognised by 75% of consumers.

Based on expert analysis of over 45,000 financial products and 4 million product features, Star Ratings enable intermediaries and consumers to assess the quality, features and benefits of a financial product at a glance, empowering them to make smarter financial decisions.

We use our deep understanding of financial products to increase consumer understanding of the complex financial products landscape. Since April 2023, our team of experts have contributed to more than 170 consumer press articles, sharing valuable insights into financial products ranging from mortgages and savings accounts to home, travel and motor insurance policies. 

For 2024, we are delighted to have partnered with The Times, increasing the reach of our financial product insights and education. Utilising the UK’s largest financial product database, Defaqto will provide weekly data for the Best Buys section in the Money pages of the Saturday edition of The Times, as well as in The Sunday Times. This will span current accounts, savings, mortgages, loans, and credit cards.


UK Retail Financial Services is an increasingly complex market with thousands of financial products to choose from including almost 10,000 home, motor and travel insurance policies; 1,000 current accounts and credit cards; 1,000 life and protection policies and over 600 wealth and pension products.

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Get in touch

To find out more information about our impact email us.

Our Impact

Driving positive change in our business, our industry and broader communities, inspiring better outcomes for all.

Better Future

Empowering our people and communities, promoting diversity, learning and financial education to create opportunities for all.

Better Industry

Improving the Retail Financial Services Industry by enabling it to operate more effectively and meet the evolving needs of consumers.